Skyrocket your visibility with digital PR.
Without remortgaging your house.

Learn exactly how to execute viral digital PR campaigns, without spending $10,000s on ’boutique’ agencies.

Every week I break down winning PR campaigns and give you the exact step-by-step blueprint for you to replicate their success.

100K+ sessions in the first seven days
From a recent project:
Hundreds of high authority links within days of launch, including The Sun, MIT Technology Review, Yahoo, MSN, and many more

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Previous Articles & Newsletters

Fatal Dog Attacks – A Digital PR Map Example

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The following map is in relation to my recent Twitter thread, where I break down an improved alternative to your typical ‘shotgun skyscraper’ approach. To get access to the entire…

What’s in the free newsletter?

Case studies

Digital PR and viral growth tactics I apply on my own sites (with real life examples).


Successful PR campaigns broken down into steps you can replicate.

Data Tutorials

Unique and insightful data is key for a successful campaign. I show you how to get it.

Outreach Tactics

Reach the most relevant journalists without relying on expensive software.

One of my recent campaigns on ABC News TV

Who’s Behind

Hey, I’m Sacha 👋

I’ve been building content websites and experimenting with link building and digital PR strategies for the past few years.

In 2021, I started doubling down on digital PR after becoming so fed up wasting countless hours on HARO responses. Since then, I’ve managed to build thousands of links (all to my own sites) from digital PR and creating viral campaigns.

I’ve started this newsletter to share exactly what’s been working for me (and others), and help regular website owners get a piece of the digital PR pie.

You can expect in-depth case studies, teardowns of successful PR campaigns (that you can replicate for your niches), done for you spreadsheet templates, and much more.

Absolutely no fluff. No shilling any questionable affiliate offers. Just free actionable advice to help you succeed with digital PR.

Feel free to follow me on Twitter if you haven’t already.


What People Say

“Sacha is an SEO and PR master in the shadows. He profoundly understands search engine signaling and practices what he preaches about the best bang-for-buck methods to gain authority in a niche.
Most of what you’d learn from the niche SEO community is far below what you can learn from this guy.

“Sacha is the real deal when it comes to PR. He has an incredible ability to craft tailored strategies that deliver results. If you’re looking to take your business to the next level, I highly recommend learning from one of the best. His expertise and dedication to getting results will make all the difference.”
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